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Round The Island Delivers To Those Who Matter?

The JP Morgan Asset Management Round the Island Race is an extraordinary event. Over 1700 boats, more than 15,000 competitors, a race-track that needs to be cleared of cruise ships ...

How to Get Sponsorship For Your Melges 24 Campaign.

Interview with Yachtsponsorship.com Editor David Fuller featured on Melges24.com Sponsorship Expert David Fuller of Pilote Media On Securing A Sponsor For Your Team Most Melges 24 owners will have at some ...

Exercise TRANSGLOBE: Around a world in recession

We all know that raising sponsorship in current times can be difficult, but different properties have different things to offer. Sponsorship of yacht racing offers a number of benefits to ...

Hugo Boss Give a Lesson in Sponsorship Activation.

Yesterday I suggested that Alex Thomson was being idle after checking out a couple of websites and and blogs, but in the afternoon Alex and the Hugo Boss Sailing crew ...

DARK BLUE BOOK Pro Sailing Directory Available for Pre-Order

The DARK BLUE BOOK can now be pre-ordered. The directory listing influential people and companies in the business of yacht racing will be published in Mid-May. Destined to become 'the bible' ...

The Business of Yacht Racing

alt text Where Would You Spend a £10 million Sponsorship Budget?

Let’s imagine for a moment that a company had £10 million to spend on sponsorship.... 

alt text Harbour Commission Steps Up Support for Cowes Week.

Running an event like Cowes Week is a big undertaking. hundreds of boats, thousands... 

alt text Stena Line Backs Linda and Mattias Rahm’s Match Racing: #mcs09

We wrote the other day about the nice fit between insurance and sailing, but there... 

alt text ‘Live The Dream’ - Quantum Racing Activates with Crew Spot.

2008 Audi Med Cup Champions Quantum Racing are not just world class when it comes... 

alt text YACHTSPONSORSHIP.COM Goes to Sweden

The World Match Racing Tour is in Sweden this week and so are we. Match Cup Sweden... 

alt text Volvo Ocean Race Photo Shows the Importance of Fans.

We recieved this photo from Knut Frostad, CEO of the Volvo Ocean Race this morning... 

alt text I Like to Watch. How Do You Watch Sailing on TV?

We all know that the media landscape is changing. Yesterday, I sat in the office... 

alt text More Help For Velux 5 Ocean Skippers From Fastnet Marine Insurance.

Some sponsorships try to use the properties of sailing to give a brand characteristics... 

alt text Economic Impact of Mackinac Race could be $59 Million.

Do you have a town or city next to water? Do you want to attract people to your hotels,... 

alt text G4S Sponsor UK 49er Crews.

G4S, the UK based security solutions group, is adding to its sponsorship of the British... 

More Business Posts

Americas Cup

alt text Wings Versus Sails. America’s Cup Tech Brought to Market.

A nice article by friend of yachtsponsorship.com, Lynn Fitzpatrick about the technological... 

alt text Alinghi Engineers Team Up With ANSYS for AC33 Build.

ANSYS, Inc, a global innovator of simulation software and technologies designed to... 

alt text Video: CNN’s Mainsail Talks to Alinghi Boss - Ernesto Bertarelli

It’s all been very very queit in America’s Cup land in recent weeks.... 

More Americas Cup...

iShares Cup

alt text Can Sailing Survive Without Rich Benefactors? Should it Have to?

Scuttlebutt, the widely read online sailing newsletter has published a couple of... 

alt text Ishares Cup on ‘Real TV’ While Sail.TV asks Fans for Footage.

Yesterday we covered the relaunch of Boatson.tv and scratched the surface of the... 

More iShares Cup

Volvo Ocean Race

alt text Volvo Ocean Race Photo Shows the Importance of Fans.

We recieved this photo from Knut Frostad, CEO of the Volvo Ocean Race this morning... 

alt text Volvo Ocean Race Stopover Economics - Stockholm

The Volvo Ocean Race continues to deliver huge economic benefits to its stopover... 

More Volvo Ocean Race...

Vendee Globe

alt text Where Would You Spend a £10 million Sponsorship Budget?

Let’s imagine for a moment that a company had £10 million to spend on sponsorship.... 

alt text 120,000 Celebrate Vendee 6. 7 To Start October 2012.

While those who still have motor-yachts sat in the harbour of Monaco on Saturday... 

More Vendee Globe...
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By N2H

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