Sailing through Sponsorship Noise

Yesterday, more than 1850 boats competed in the JP Morgan Round the Island Race. So, that’s 1850 possible news stories multiplied by the number of crew plus a few sponsor press releases and a myriad of results. There was only one story that mattered to the UK media though, Lewis Hamilton, the ‘British’ F1 driver [...]

Aviva Activate to a Wider Audience

 

A great example of using a sponsorship across different markets. This distinctive yellow Aviva advertisement ties in with the company’s backing of the English yachtswoman Dee Caffari.
The Open 60 yacht most recently completed the Artemis Transat and will shortly compete in the Vendee Globe.
It’s great to see some joined up thinking and some good activationof the sponsorship on the water.
It’s also good to see [...]

SportScotland support Sailing

sportscotland Chair, Louise Martin CBE and Minister for Communities and Sport, Stewart Maxwell took to the high seas today to announce a £337,080 investment in Royal Yachting Association Scotland (RYAS), the governing body for the sport of sailing in Scotland.
Accompanied by the National 420 Youth Champions, Peter Irwin and David Kohler, the new sportscotland Chair [...]

Sailing Sponsorship to promote Tourism

Keeping in tradition with its revered maritime heritage, the Oman Sail Team has gained world recognition by finishing fourth place in the first iShares Cup Extreme 40 Series, ahead of the pre-race favourites.
Supported by the Sultanate of Oman as part of its long-term charter to promote the country as a world-class sailing destination and as [...]