Sailing through Sponsorship Noise
Yesterday, more than 1850 boats competed in the JP Morgan Round the Island Race. So, that’s 1850 possible news stories multiplied by the number of crew plus a few sponsor ...
Archive for June, 2008
Aviva Activate to a Wider Audience
A great example of using a sponsorship across different markets. This distinctive yellow Aviva advertisement ties in with the company’s backing of the English yachtswoman Dee Caffari. The Open 60 yacht most recently completed ...
SportScotland support Sailing
sportscotland Chair, Louise Martin CBE and Minister for Communities and Sport, Stewart Maxwell took to the high seas today to announce a £337,080 investment in Royal Yachting Association Scotland (RYAS), ...
Sailing Sponsorship to promote Tourism
Keeping in tradition with its revered maritime heritage, the Oman Sail Team has gained world recognition by finishing fourth place in the first iShares Cup Extreme 40 Series, ahead of ...
