Volvo Innovate Media Technology for Fans
September 30, 2008 by admin
Filed under Europe, Marketing Technology, Volvo 70
Last week Brad Butterworth was quoted as saying that yacht racing couldn’t capture the imagination of the public because it didn’t translate well to TV, but how much does TV matter in a world that is always connected?
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The Volvo Ocean Race is utilising the latest in digital media technology to create a mobile channel that features [...]
Estate Master Embrace Team Concept
There is a growing trend within sailing to put together a talented group of indivduals, work them into a team and race whatever is going. Helped along by the becalming of the Americas Cup, teams are climbing aboard different boats in different series and taking their sponsors with them.
In Australia, the Estate Master Sailing Team [...]
Ellison and Bertarelli Meet and…
September 29, 2008 by admin
Filed under Americas Cup, Europe, USA
The warring parties preventing the 33rd America’s from taking place met on Saturday in San Francisco in an attempt to get the historic event back on the water. As Team New Zealand crew members auctioned off their kit to pay bills, the billionaire principals of Team Alinghi and BMW Oracle had a little chat about [...]
Morning Light Trailer
Morning Light shows in US Cinemas this month. It will be interesting to see if it has an impact on participation in sailing. Could this be sailing’s ‘Top Gun’?
Fifteen young sailors… six months of intense training… one chance at the brass ring.
Racing a high-performance 52-foot sloop in the TRANSPAC, one of the most revered of [...]
Sailing Sponsorship to Grow in Asia.
The sport of sailing is starting to make its mark, not just in traditional markets like the United Kingdom, France and Australia, but now also in Asia.
Sailing Events Asia is a new company which has been set up as a result of an increasing number of enquiries from companies who are putting sailing into their [...]
