Today in Alicante, Spain the Green Dragon team unveiled their new livery, and Chinese sponsors. The Chinese syndicate is made up of three companies; Shandong Lingong, Weichai Power and Triangle Group who are all part of a consortium of Chinese industrial companies based in Shandong Province, China.
‘Being involved in an international market is a strategy that SDLG is keen to implement. The Volvo Ocean Race, is one of the most influential sailing events in the world. Our involvement with the Green Dragon team ensures us a platform to communicate the SDLG brand with a global audience,’ Mr. Wang Zhizhong, CEO and President of Shandong Lingong Construction Machinery Co., Ltd.
The imagery on the boat reflects the heritage of the Green Dragon project. The green portrays the projects’ origination in Ireland. With the Dragon reflecting the Chinese title sponsorship. One of the partner sponsors on Green Dragon is http://www.discoverireland.com (The Irish Tourist Board) and the shamrock indicates their objective to promote Ireland as a maritime tourism destination through participation in the Volvo Ocean Race.