The sport of sailing is starting to make its mark, not just in traditional markets like the United Kingdom, France and Australia, but now also in Asia.
Sailing Events Asia is a new company which has been set up as a result of an increasing number of enquiries from companies who are putting sailing into their marketing mix.
One of the factors contributing to the set up of the company is the new Volvo Ocean Race course which takes in Asian stops this time around. Sailing Events are offering sponsors the opportunity to be a part of it.
The company is also looking to provide support for the Inaugural Asia Tour for the most exciting Sportsboats in Asia! The 2008-2009 inaugural Longtze Asia Tour will start in the home waters testing grounds of the Longtze – Hong Kong. From there the tour goes to other venues in Asia which have been selected for their high media coverage and proximity to target markets.