More on the increasing professionalism coming to yacht racing.
The Volvo Ocean Race has appointed The Boston Consulting Group (BCG) to assist in creating a strategy for the most challenging round-the-world race to become the world’s undisputed sailing event.
Nice work if you can get it! On the one hand you might think that the Volvo Ocean Race has too much money if they can devote a chunk to pure strategy and consulting. On the other hand, it shows a recognition that the sport of sailing is changing – fast.
‘The Volvo Ocean Race has set itself highly ambitious goals for the future. Together with BCG, we will define the strategy and develop the right capabilities and skills to achieve these goals to make our race the world’s premier sailing event-in terms of both commercial and sportive measures,’ said Knut Frostad, CEO of Volvo Ocean Race.
BCG and Volvo Ocean Race will work together to chart a course to deliver the event’s spirit of adventure and human endeavour to the global public, to further develop the toughest offshore race, and to generate global opportunities for sponsors and business communities.
‘We are delighted to announce our partnership with the Volvo Ocean Race. It takes passion, knowledge, pioneering, and dedication by the teams and the individuals to be the best in the offshore racing world; these values are core to BCG and of great inspiration to all of us. This partnership brings together complementary resources and a shared commitment to excellence,’ said Rune Jacobsen, Partner and Managing Director in BCG’s Oslo office.