Asia Sailing Tour Gets Marketing Edge.


Thierry Barot and Hong Kong based sports marketing agency Sport Match International (SMI) have announced joint organization of the Asia Sailing Tour. The cooperation between Thierry Barot and SMI will bring together the technical know-how of the boat designers and the commercial knowledge of the sports marketers.

The Asia Sailing Tour will compete in five carefully chosen Asia Pacific regattas. The first stop of the tour will be in Hong Kong on the 22nd and 23rd of November (Lipton Cup, and Round the Island Race). Regattas in Langkawi (Malaysia), Singapore, Dubai and South Korea follow early next year.

Whilst Barot, as a sailing specialist, has the essential technical know-how to participate in the regattas, SMI contributes commercial strategy and execution of the Tour. Tour Manager and former China Team member Barot: ‘The Longtze Premier is a high-tech, trendy sports boat. We are looking forward to showing what we can achieve with them during the five selected regattas. Together with SMI we hope to make it a huge success for sailors, spectators and sponsors. Our intention is to extend the tour over the next years by adding other major regattas’.

To ensure the Asia Sailing Tour reaches the sponsor objectives, SMI has appointed a specialist agency, Sailing Events Asia (www.sailingevents-asia.com), to approach sponsors and execute all sponsor activities at each regatta.