Sailing is hotting up in the Gulf. Team Pindar has announced a new partnership with the Kingdom of Bahrain to promote the Kingdom with the backing of the Bahrain Tourism Authority.
The Kingdom of Bahrain royal crest will be prominent on Team Pindar’s state-of-the-art Open 60 which will be skippered by Brian Thompson in the Vendee Globe starting in November.
As sailing teams increasingly spread themselves across multiple boats and comepetitons this sposorsship deal also includes sponsorship of Team Pindar’s World Match Racing Champion. Team Pindar’s dual sailing programme offers a global platform to promote Bahrain as a leading business centre and tourist destination.
Mohammed Nass, CEO of the Bahrain Tourism Marketing and Promotion Project said:
We are delighted to announce our partnership with Team Pindar which is not only represented by two of the best yachtsmen in the world today, but boasts an established track record of over 25 years experience in the sailing world. The association comes at an exciting time as the Kingdom looks to extend its portfolio of sporting events and attract more visitors and investors to Bahrain.
Bahrain is experiencing an economic boom and over 4.5 million people visited the country in 2007. According to a recent survey by the United Nations Economic and Social Commission for Western Asia, it is the fastest growing economy in the Arab world.
Chairman of the Pindar Group, Andrew Pindar commented: ‘Over the years Pindar’s sailing initiatives have played a key role in helping us to differentiate ourselves from our business competitors. We are thrilled to be working closely with the Kingdom of Bahrain, as it too looks to identify exciting new ways to set itself apart from other countries within the GCC.’
The deal is the latest in a string of sponsorships from the region in sailing. Oman has invested in a dedicated team to showcase the country’s tourism including the purchase of Ellen McArthur’s round the world trimaran and an entry in the iShares cup for eXtreme 40 catamarans. Abu Dhabi is also backing the World Yacht Racing Forum to be held in Monaco later this year.