K-Challenge, backed by new media partners and French institutions, has announced its 2009 season plans. The team, supported by Canal+ as well as the French Ministry of Sports and the French Sailing Federation kick off the year with the Louis Vuitton Pacific Series, in Auckland from 1st to 14th February 2009. K-Challenge has developed an innovative media partnership to enable regular media exposure all year round. As with many Americas Cup teams in limbo, K-Challenge will use different comptetitions to build the crew and keep the team together until.
Key to the strategy will be a K-Challenge entry in the RC44 circuit. Based on the America’s Cup model, the competition mixes fleet and match racing, featuring some of the big names of the America’s Cup (Russell Coutts, James Spithill, Ben Ainslie, Sébastien Col, etc.).
Russell Coutts, Founder and co-designer of the RC44 Class said:
“The RC 44 Class is very pleased to welcome Stephane Kandler and K-Challenge. The Championship Tour already unites top level sailing teams from all over the world and it is great to welcome a French team. K-Challenge is a serious America’s Cup team and the RC 44 Championship Tour will be a great platform for them.”
As well as the RC44 campaign, the French Sailing Federation witll back Sébastien Col with the goal to win the The World Match Racing Tour.
The Canal+ Group has renewed its partnership with K-Challenge. It will help the team to raise awareness through the regular broadcast of the season’s images, as well as special programs dedicated to K-Challenge and its sponsors.
Bertrand Meheut, CEO of Canal+ said:
The CANAL+ GROUP is proud to have followed K-Challenge during the 32nd America’s Cup. There for it was natural to continue our partnership with the team who is the most qualified to lead a competitive French project in the next edition.
Stephane Kandler, CEO of K-Challenge concludes:
K-Challenge gets stronger with the arrival of new partners and the support of the French institutions, which I wish to thank for their trust. The results achieved on the water and by our design team confirm our potential. We are going a step further with the 2009 program that we present today. Our objectives are ambitious and thanks to the innovative media partnerships we are offering, our future sponsors will have a guaranteed permanent and qualitative media exposure.