Volvo Ocean Race Versus the Vendee Globe
November 30, 2008 by admin
Filed under Marketing Technology
Two offshore ocean races are currently underway. While the concepts are different, both are competing for hearts and minds and sponsor dollars. We’ve used Google’s trend product to have a look at how the two races are faring in the online world with some interesting results. It’s not the most scientific of tests, but as [...]
Ericsson 4 Leads Volvo Fleet into India.
Torben Grael and the crew of Ericsson 4 arrived in Kochi in darkness to win Leg 2 of the Volvo Ocean Race. The 4,450 nm leg, which started from Cape Town, South Africa on 15 November took Grael and his men 14 days, 11 hours, 32 minutes and 30 seconds (elapsed time 14:11:32:30). Adding the [...]
Turner: iShares Cup Sponsorship May Go Up.
November 29, 2008 by admin
Filed under Extreme 40's, Middle East, iShares Cup
Mark Turner has commented on the state of sponsorship in sailing. Speaking at the inaugural Arabian Extreme 40 Challenge Turner said:
“I was at the European Sponsorship Association conference recently and it’s something we were discussing,” he says. “Twenty years ago, sponsorship was viewed as an add-on. Now it’s all part of integrated marketing strategies, and [...]
What to do with BOR 90?
November 29, 2008 by admin
Filed under Americas Cup, USA
While everyone else in Americas Cup land waits for the outcome of the court case to determine the future of a multi-challenger event, BMW ORACLE Racing are wondering what to do with their 90 foot trimaran.
The team announced yesterday that BOR 90 has successfully completed Phase I of its sea trials in San Diego. The [...]
Rich Wilson says US Companies are Missing Out.
Rich Wilson, the only US sailor in the Vendee Globe has been featured by YachtPals.com in an interview. He is critical of US companies that don’t get sailing. It’s a subject that is close to our hearts at yachtsponsorship.com. Why is it that the country that turned niche sports like NASCAR into world beating commerical [...]
