Earls Court Show Slow ?


Usually busy Thursday evening was eerily quiet.Usually busy Thursday evening was eerily quiet. 

The Sail, Power & Watersports Show at Earls Court has reported good sales in the initial days of the show in London, however the results may have more to do with huge show discounts rather than the state of the market.

While it is reported that exhibitors are generally impressed with the quality of enquiries, yachtsponsorship.com found the show to be eerily quiet on the usually popular Thursday evening.

Key Yachting, who market J-boats, Grand Soleil, Comet and Santa Cruz Yachts, say they never really ever expect to carry out too many transactions actually at shows because they tend to work more on business database marketing. However, Marketing Manager, Becci Eplett said that she was impressed with the standard of enquiries received so far.

SLAM are using the BOR-90 in their marketing.

SLAM are using the BOR-90 in their marketing.

Aladdin’s Cave, one of the major chandleries exhibiting at the Show, has reported phenomenal sales figures from the opening day with over 150 transactions. Steve Broom from the chandlery commented: ‘This is much more than we expected and far more business than we’d have done in the shop during the week.’

SLAM’s UK sales manager, Paolo Bafico, reported a consistent flow of business but he does expect things to pick up even more as the week goes on, commenting: ‘The evenings are best for us during the week but we predict our best business at the weekend.’

We spoke to a couple of visitors in the quiet Guiness bar who commented on the atmosphere. “It’s certainly not the same Thursday night crowd that you used to get.” Another said “It’s a smaller show than I expected, certainly less sailing exhibitors, given the Olympics this year. There’s even a strip club here, I’m not sure where they fit in, perhaps watersports!”