iShares and OC Events were celebrating at the European Sponsorship Awards after winning the Business to Business Category. The ESA European Sponsorship Awards are the only pan-European sponsorship awards celebrating excellence across all sectors – sport, culture, entertainment, media and corporate social responsibility.
The European Sponsorship Awards judges commented that the iShares Cup was, “a sponsorship that had everything – clear objectives, well-managed execution, good attendance by the target audience, and excellent evaluation. This was truly international, and was an excellent choice of event in that it clearly achieved everything that iShares had aimed for… and more.”
The ESA Business to Business category is for sponsorship projects directed at a sponsor’s business partners, clients and distributors and the iShares Cup had been shortlisted alongside Accenture’s Silver Sponsorship of Skandia Team GBR, Friends Provident Trophy and BT Team Ellen.
Dan Kiddle, Head of Sponsorship, iShares Europe commented: “This award is fantastic recognition for all those who have worked on this project. In only our second year we have exceeded our expectations both from a sporting and business perspective.”
In 2007 iShares and OC Events created the iShares Cup Extreme 40 Sailing Series and in 2008 achieved a credible international sailing status with over 150,000 spectators witnessing the iShares Cup, raced by some of the world’s top sailors, at the five event series throughout Europe with millions more viewing on TV.
Mark Turner, CEO OC Group that includes OC Events, commented: “It’s great to see the iShares Cup project achieve this accolade in only its second year. The momentum is there to continue to build on this success attracting the world’s best sailors, premium European venues to host the events, the support of sponsors who benefit from their association with this premium sailing entertainment product and, of course, provide a unique client engagement programme. We are proud to be recipients of this award and thank the European Sponsorship Awards for recognising the achievements of the iShares Cup.”