Sponsors Look for Bargains and Value
Sports sponsorships may be getting cheaper because of the global recession. Some sponsors are looking for bargains, while others are looking to get more value for money. An article published ...
Archive for November, 2008
Argo Challenge – An America’s Cup Challenger
By Lynn Fitzpatrick (www.worldregattas.com) The future of the most widely followed sailing event will not be held up in the courts forever and when the America’s Cup challenger series and ...
Louis Vuitton Innovate to Give Sponsors Value
One of the problems of sailing in matched boats is giving team sponsors the benefits of a fully liveried boat. Bruno Trouble and the Louis Vuitton Pacific Series have outlined ...
Ericsson Use Volvo Race to Develop African Markets
Swedish telecommunications giant Ericsson has two boats in the current Volvo Ocean Race. It’s a large investment, and as with many sponsorships, not immediately obvious how sailing around the world ...
Peter ‘Luigi’ Reggio to Speak About Offshore Sailing
Peter ‘Luigi’ Reggio will speak at a special presentation organised by the US-IRC and the Storm Trysail Club in association with the Royal Ocean Racing Club – ‘Offshore Sailing Today’. ...
