White Campaign to Raise Awareness for Toe in the Water

British Vendee Globe hopeful, Steve White today re-launched his IMOCA 60 yacht in Les Sables D’Olonne (France), announcing that he will compete under the new name of ‘Toe in the Water’.

White nearly didn’t make it to the start line, taking huge personal risks on the fact that backing would come at the last moment. In the end the funding will not come from a marketing savvy brand but a consortium of private backers whose only request has been that Steve’s boat carries the branding and message of the ‘Toe in the Water’ project with him around the world.

Steve, commented from onboard Toe in the Water: ‘I have dreamed of participating in the Vendée Globe for many years and have been building towards November 9 for the last four years. We managed to qualify by completing The Artemis Transat in May this year, but have struggled to find sufficient sponsorship. I am delighted to carry the name and colours of Toe in the Water around the world.’Toe in the Water, established only six months ago, is a new project designed to use competitive sailing as an extension of the rehabilitation work carried out at UK’s Defence Medical Rehabilitation Centre (DMRC) at Headley Court for as long as there are injured servicemen and women in need of support.

Holly King, the founder of Toe in the Water, concluded, ‘When we were approached by Steve’s backers and asked if they could use Steve’s campaign to raise awareness of our project, we were both surprised and delighted. We are honoured that Steve’s boat will be called Toe in the Water and will carry our colours on his sails and hull. We are committed to inspiring servicemen and women through competitive sailing, and hope that Steve’s story will inspire many more people all over the planet. We wish him the best of luck in this extraordinary endeavour.’

More information at http://www.toeinthewater.org and http://www.whiteoceanracing.com