2008. For the Record(s)
December 31, 2008 by admin
Filed under yachtsponsorship.com
2008 was an exciting year for sailing. No it was. Really. It was an Olympic year, it was a year when large offshore races were run, and it was the year that rules and records were broken. It was also a wasted year. People who really should know better turned ‘the ultimate prize’ into a [...]
Are You in the Book?
The DARK BLUE BOOK – the Who’s Who of Yacht Racing is inviting sailing professionals to submit details for listing in the 2009 Directory. As well as listing top sailors, team owners, rights holders and sponsors, the book will also list suppliers to the industry.
David Fuller, CEO of Pilote Media, which also publishes www.yachtsponsorship.com says:
“The [...]
Winning Tides – More Tach Tech
Tides are a wonderful part of yacht racing. Those who count the Solent as one of the great places to go sailing often include the challenge of the tide in their reasoning. In long offshore races, using the tide can make huge differences, especially amongst closely matched boats.
Three of the top four champions after handicap [...]
Bertarelli Opens Up.
December 29, 2008 by admin
Filed under Americas Cup
In a wide ranging and frank interview with the International Herald Tribune, Ernesto Bertarelli has answered questions relating to the Americas Cup. While there are some controversial points, there is also good reasoning behind many of the answers. Below are some of the questions and the answers:
IHT: Are you surprised that Larry Ellison and BMW [...]
SB:MKTG Relaunches with Sailing in Mind
December 29, 2008 by admin
Filed under Business, Europe, Extreme 40's, USA, United Kingdom
Somerville Baddeley Marketing (SB:MKTG) have relaunched their website for 2009 with a nod to the increasing importance of sailing in sports marketing. The company, founded by Denis Baddeley, has traditionally been involved in Motor sports sponsorship, but believes that yacht racing is positioned well to take advantage of lower budgets and changing values.
Speaking recently in [...]









