The DARK BLUE BOOK – the Who’s Who of Yacht Racing is inviting sailing professionals to submit details for listing in the 2009 Directory. As well as listing top sailors, team owners, rights holders and sponsors, the book will also list suppliers to the industry.
David Fuller, CEO of Pilote Media, which also publishes www.yachtsponsorship.com says:
“The time is right for this resource. The professional yacht racing industry is at a crossroads. Despite economic conditions, there is real value in the sport, and if the industry as a whole can get a little more professional, then sailing can compete for sponsorship and television money.”
Recently, more than 300 industry delegates attended the innagural World Yacht Racing Forum in Monaco. Organised by Informa Yacht Group, the forum gives the sport of sailing a platform which other sports have had for years. The Motorsport Busines Forum, which ran alongside the sailing event, is well established, Football has several such gatherings including Soccerex.
“While there is a yachting industry, it is aimed almost exclusively, and unapologetically, at the leisure or cruising sailor. In order to develop the industry, we need to know who is in it, who the deal makers are, who can drive it forwards. The DARK BLUE BOOK is one way we hope we can help that process.”
Regular readers of this site will know that we believe passionately that sailing needs to look at sports like Golf for the answers. Golf manages to combine high level professional tournaments with big sponsors alongside amateur events and the occasional weekender and corporate player.
Meanwhile, if you are in the Yacht Racing industry, check out the DARK BLUE BOOK and get listed.