Estrella Damm, the Spanish beer group announced yesterday it would once again be the main sponsor of the Barcelona World Race, the round-the-world race scheduled to start two years from now, on December 31st 2010. According to its CEO, the first edition of this new event was proven to be a commercial success for the group and as a result the renewal was an obvious choice.
In addition to being the event’s main sponsor, Estrella Damm will also take part in the race with a team that will bear its name, just like it did in 2007 with Guillermo Altadill and Jonathan McKee. The Estrella Damm boat, even though its details are not yet fully known, will be presented next spring and its first regatta will be a transatlantic one between Barcelona and New York.
The company has also supported Emirates Team New Zealand and their Americas Cup campaign.