Sailing Olympics Coverage Wins Award.
One of the regular excuses we hear about Sailing not being adopted by a larger fan-base is that it is not compelling television. We generally disagree and it seems, so ...
Archive for December, 2008
Why Don’t Production Manufacturers go Racing?
In Europe this year, the success of the Quantum Sails Racing Team in the TP52 World Championship, was testament to how a sailing brand can leverage the racing element of ...
Today’s Twitterings
Anarchy Challenge has been received by AMC, accepted is a whole other story – but that’s the point. # Under pressure to expand the scope of yachtsponsorship.com to cover more ...
What Sailing Can Learn from the Fans.
Who are yacht racing’s stakeholders? Traditionally, the sport has been self serving. It exists for its competitors. This was made perfectly clear last week at the World Yacht Racing Forum ...
ISAF World Cup Begins at Sail Melbourne
Excitement is mounting and tension is building as organizers get ready to kick off the inaugural first leg of the ISAF Sailing World Cup – Sail Melbourne, starting today, (Tuesday ...
