Today’s Twitterings


  • That’s it from the world yacht racing forum. Normal service will resume tomorrow with highlights and some features. #wyrf #
  • Scott McLeod: Americas cup stagnant means sponsorship is gone from the industry. there is no hiding from the numbers #wyrf #
  • Patrick lim : governments are willing to invest in sailing to develop tourism. But need to think about entertainment. #wyrf #
  • Tim Coventry : 350k visitors to Korea boat show. Creating brand using world match racing tour as tv hook. #wyrf #
  • Penultimate session. Rise of yacht racing in middle east and Asia. Oman sail and monsoon cup on stage. #wyrf #
  • UBS have not made a decision about future with Alinghi. Will depend on events. #wyrf #
  • Andrew pindar says Torvar mirsky is massively sponsorable property. #wyrf #
  • Its all about activation. You have to invest over and above the pure sponsorship. #wyrf #
  • There is data available. Sailing loses out to tennis. One wonders if that is because tennis talks to women as well as men #wyrf #
  • Andrew pindar called Brian Thompson in the southern ocean. Team pindar are best practise. #wyrf #
  • To make sponsorship work it is crucial to think out of the box and be ready to invest additional funds #wyrf #
  • Riccardo Simoneachi: sport marketing is a key mechanism for crm . Return on marketin investment is key. #wyrf #
  • Sponsorship session starting in Monaco #wyrf #
  • Day two getting underway….#wyrf #

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