The Louis Vuitton Cup has given America’s Cup teams that have had no opportunity to give their sponsors value for a while, reason to do some deals. Alinghi, Defender of the 33rd America’s Cup, welcomes ODLO as their Official Clothing Supplier for the 33rd America’s Cup. The Swiss sports clothing company will apply its 63 years of experience in technical clothing to dress the America’s Cup winning team for the 33rd campaign.
ODLO have no current retail offer in the sailing market, at least not advertised on their website. But clothing manufacturers are seeing that temperature control garments and clothing designed to protect sportsmen against the elements in other sports can be applied to this market. Puma are the most prominent example of this, with their high profile sponsorship of the Volvo Ocean Race.
“We are pleased to have found in ODLO a competent clothing provider from Switzerland. The philosophy and the values of ODLO, the connection to sport and the clothing know-how make this brand the perfect base for a successful partnership. With ODLO onboard, the crew has a strong, reliable player at its side,”said Ernesto Bertarelli, Alinghi president.
In a statement that echoed the release by PRADA and AUDI in recent days, the parties say that striving for high performance, high quality, and innovation are common threads shared between Alinghi and ODLO. The Swiss know-how is reflected in the technical advances that ODLO has applied to the Alinghi clothing range, such as the multilayer principle, the cubic knitted fabric structure which reduces the contact surface between the skin, the seamless 3-D-bodywear “evolution” or “just one”, a climate regulating double layer knitted fabric.
Alinghi will start wearing ODLO during the Louis Vuitton Pacific Series that kicks off on 30 January 2009 in Auckland, New Zealand, and the launch of the first Alinghi ODLO collection, available for fans and the general public, is planned for this summer.