Don’t forget to have a look at the Yachtsposorship.com twitter feed. We post stuff links to interesting stories that are not quite long enough to make it into the site proper. The sailing world hasn’t really embraced this new, social media yet. There are only a handful of sailors using this mechanism to communicate with the wider world, but as savvy marketers and PR people understand the power of this platform it will transform the way millions of people get the news they want.
If you want a more personal insight, check out the Twitter feed for David Fuller. David is the CEO of Pilote Media, the company that publishes yachtsponsorship.com and the DARK BLUE BOOK and is an expert in social media (Facebook, twitter, blogs etc.). David will be reporting back from Boot.de over the next couple of days.