Aviva’s Long Term Sponsorship of Caffari Pays Off.


Dee Caffari and her IMOCA 60, Aviva, completed a double world first at 13:13 (GMT) on 16 February 2009 by crossing the official finish line of the Vendée Globe yacht race. Caffari achieved her goal of becoming the first woman to sail solo, non-stop both ways around the world.

The British skipper has been sponsored by Aviva, the world’s fifth largest insurance group, for both sailing acheivements. The company has activated the sponsorship well to maximise return on investment.

Sarah Loughran, Head of Corporate Sponsorship at Aviva commented:

“Dee’s performance has been inspirational. She set her sights on the double world first and we’ve backed her all the way. Aviva and our employees in 27 markets across the world are very proud of her today. This race has been a testament to her determination, resolve and tenacity. We’re proud to be recognised as part of the team behind her great individual performance.”

Caffari said:

“This is just incredible! To see all these people here to watch me cross the line and make history is just awesome. The support and recognition has been unbelievable. I’m quite exhausted but I’ll be buzzing for the next few days. My goal was to set the double world first and Aviva and I have done it. It’s an amazing feeling to become the first woman to sail solo, non-stop both ways around the world. You just can’t buy an experience like this, it’s awesome!”