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	<title>Comments on: Measuring Sports Sponsorship &#8211; ROI? ROO?</title>
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	<description>The business of Yacht Racing, Sailing and Marketing</description>
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		<title>By: Yachting News 4th January 2010</title>
		<link>http://www.yachtsponsorship.com/2009/02/measuring-sports-sponsorship-roi-roo/comment-page-1/#comment-6695</link>
		<dc:creator>Yachting News 4th January 2010</dc:creator>
		<pubDate>Sun, 03 Jan 2010 19:49:55 +0000</pubDate>
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		<description>[...] are our top stories of 2009, determined by the number of times they were read.  1. Measuring Sports Sponsorship – ROI? ROO? 2. Two More Open 60’s Go Up for Sale. 3. Is Yacht Racing a Pretend Business? 4. The World’s Top [...]</description>
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