Sponsoring a Racing Mark – Worth a (Vodka) Shot.
Here’s a sailing sponsorship story with a bit of a difference. If you want to get your message out to the yacht racing community, sponsoring a boat is not the ...
Archive for February, 2009
Sponsor Value a Priority for Ken Read
While there is a flurry of activity in the Vendee Globe, with final podium positions being decided and close finishes, the Volvo Ocean Race has left Qingdao for the longest ...
Sam Davies and Roxy Win Vendee Marketing Race by Miles.
While Michel Desjoyeaux might have won the Vendee Globe, Sam Davies and Roxy have dominated the marketing, public relations and communications race throughout this year’s event. The 34 year old ...
Emirates Team NZ Win Louis Vuitton Pacific Series
Emirates Team New Zealand achieved the result that the NZ crowd were looking for in the Louis Vuitton Pacific Series, convincingly beating the Swiss team Alinghi with three consecutive wins ...
Audi Med Cup for TP52 and GP42 – Forward Thinking.
It’s amazing how many competing series there are. With a limited number of sailing fans, with limited amount of travel budget, doesn’t it make sense to pool resources and combine ...
