Sponsoring a Racing Mark – Worth a (Vodka) Shot.


Here’s a sailing sponsorship story with a bit of a difference. If you want to get your message out to the yacht racing community, sponsoring a boat is not the only way. Occasionally the opportunity to name a racing mark in the Solent comes up giving companies the ability to be programmed into GPS devices of pro-sailors as well as being talked about by sailors racing towards and around the ‘cans’.

Wight Vodka has snapped up one of the central Solent racing marks in a long-term agreement with Cowes Week Ltd.

The Wight Vodka racing buoy is located at 50° 48.63’N, 01° 16.66’W and will be used throughout the coming years’ regatta seasons in potentially hundreds of races.

Ritu Manocha, Director at 50° North, the creators of Wight Vodka, anticipates that the buoy to be in constant use.

“We always had our eyes on sponsoring one of the premium racing marks in the Solent. We wanted a mark that is used by the yacht and sailing clubs both on the Isle of Wight and the south coast. When 50° 48.63’N, 01° 16.66’W opened up, we knew immediately that it was perfect for the Wight Vodka brand.”

Stuart Quarrie, Chief Executive of Cowes Week Ltd and the Cowes Combined Clubs, is pleased to have the support of 50° North.

“Cowes Week Ltd believes in building strong relationships with our partners, harbour and racing authorities and of course the yachtsmen and women who enjoy the Solent waters. Having the Wight Vodka racing mark firmly established for future years shows great long-term commitment.”

Manocha continued

“Now that we have the mark, we can definitely have some fun with it. For example, I can see yacht clubs creating a ‘First to the WV Mark’ contest with the more prestigious races, whereby the skipper who rounds WV ahead of the rest may get special recognition. A signed bottle of Wight perhaps?”

Wight Vodka’s spirit and enthusiasm for the ocean, coupled with the centuries old regatta traditions of the Isle of Wight.