Volvo Activate at a Local Level to Benefit Environment.

Datchet Water Sailing Club has been recognised by the Volvo Eco Challenge with their highest value award for an environmental project which included switching to push button taps and shower fittings in the club house. The initiative is a nice example of a sponsor taking their commitment to a sport all the way down from professionals to the grass-roots. In this case, activating at a local dealer level, makes the most of Volvo’s distribution network so everybody gets a return – including the environment.

The Volvo Eco Challenge was set up to provide grants of up to £1,000 to Volvo RYA Champion Club’s for a project carried out by young people aged between 10 -16 who undertake an environmental initiative at their club.

A group of local young sailors took on the challenge of making their club more Eco friendly and designed a project to help prevent water wastage. Their plan was judged by a panel of experts, including the scheme’s ambassador, Chris Packham, television presenter, wildlife photographer and author.

Packham said “The Volvo Eco Challenge has encouraged young members of Volvo RYA Champion Clubs to get actively involved in environmental projects. I am always keen to work where there is both enthusiasm and a need to help overcome an environmental issue.”

Tom Gradon, the Commodore of Datchet Water Sailing Club said “It has been great to have the youth involved in applying for a grant and helping to move the club forward, this grant shows the juniors of the club how small changes can make a big difference to the club and the environment.”

Steve Stone, Sales Manager, Squire Furneaux Slough said “With the Volvo Eco Challenge, Volvo hopes to help a new generation who are ready to think creatively to reduce environmental impact in their local sailing community, something Volvo strives to do continually.”

Volvo Car UK is delighted with the number and diversity of the entries received and realise the importance of working together within their sports sponsorship areas to develop and encourage new environmental programmes.

Other Sailing Clubs around the UK will be presented with their awards during February. Volvo are now inviting more Sailing Clubs to create new environmental projects for the 2009 Volvo Eco Challenge.