Audi Activates Med Cup Through Online Promo


Here’s a nice video that brings together some of the best parts about sailing – not only as a sport, but as a sponsorship vehicle. Audi took over the title sponsorship of the Med Cup for TP52s in 2008, but has not really activated too much outside of the venues that the tour visits. Nevertheless, this promo clip is a good piece that showcases some great attributes, action and people in the sport. (Note the Audi car placement in the middle)

[youtube]http://www.youtube.com/watch?v=d1HiHGX3VYc&feature=player_embedded[/youtube]