bluQube, the Bristol based supplier of financial management software has formally announced that it will sponsor Katie Miller’s OSTAR campaign. The company believes that sailing sponsorship has many benefits. bluQube will be the title sponsor for Katie’s campaign.
Katie’s boat was christened bluQube by guest sailing legend Dee Caffari, at the Royal Southampton Yacht Club on the 27th of February.
The two year partnership will oversee Katie’s entry as the youngest ever female competitor in the 2009 OSTAR single-handed transatlantic race, which starts in Plymouth on 25 May, and her inauguration into the Figaro European Championships in 2010.
Simon Kearsley, CEO at bluQube, commented:
“We have been involved in sailing sponsorship for over four years now, supporting ventures such as The Global Challenge and most recently, solo sailor Steve White who has just completed the Vendee Globe. We have seen some huge returns from sailing sponsorship and are really excited at the prospect of helping one of the UK’s most aspiring young yachtswomen who has already created an enviable reputation for herself within the solo sailing community.”
“Our support for Katie is an opportunity to continue with the type of marketing initiatives that in the past have delivered an incredible return on investment. We first met Katie during the bluQube Solo 1000 last May and our whole team was overwhelmed both by Katie’s positive attitude and the results she achieved.”
“We feel that Katie is a great fit with our own values because of her determination, dedication and pragmatic approach. Not only does the sponsorship give us something different to talk about besides accounting software, which can often be perceived as quite a dry subject, it is also a sport that appeals to a large proportion of our target market, senior decision making professionals from medium to large sized companies.
We wish Katie all the best in the OSTAR and both our customers and staff look forward to supporting and tracking her progress,”
“I am so thrilled that bluQube have come onboard as title sponsor. From the moment I met them, during the blueQube Solo 1000, I was overwhelmed by their support and enthusiasm for the event.
“bluQube is a dynamic company, a profile that fits perfectly with the Katie Miller Yacht Racing image. Their support for solo sailors is already proven, and I am looking forward to a successful campaign representing them.”
The company will be activating their sponsorship through a monthly blog on Katie’s sailing adventures which will be available via the bluQube website. It’s not just a one-off event though, bluQube will benefit from exposure in events leading up to the OSTAR, including: the Warsash Spring Series, Royal Southampton Double-Handed Series, Royal Ocean Racing Club races, and the Petit-Bateau Single-Handed Series.
Later in the year Katie will be at Cowes Week, Rolex Fastnet Race, and the Hamble Winter Series.