When I was a kid growing up in Australia, I never realised how lucky I was to live in a country where the news media considered almost all sports as equal. A typical news bulletin of 30 minutes would include at least 10 minutes of sport and although there was bias towards the local brand of football, there was also coverage of horse racing, golf, tennis, motorcycle racing, V8 supercars, swimming and sailing. Sometimes, if the local competitor had done something extraordinary, like win a world championship, the story would lead the news.
Emirates Team NZ have launched their new TP52 and are trialling it around the harbour in Auckland, the same waters that recently hosted the Louis Vuitton Pacific Series. To the Kiwis, an America’s Cup team is still largely a national team – not just a group of multi-national mercenary guns-for-hire. Therefore news about the team’s activity warrants space on news television, keeping sailing top of mind in the mass market.
Here’s the report from TV NZ…
The new TP52, which will compete in the Audi Med Cup in 2009 is training against newly launched TP52 Artemis.
Emirates Team New Zealand was designed by the ETNZ design team, while Artemis is from the Judel/Vrolijk board. The hulls for both were built by Cookson Boats, with sails by North Sails NZ and spars by Southern Spars.