Henri Lloyd will become the official supplier of clothing and footwear to the Brawn GP F1 team for 2009. In a move that is a departure from sailing, but utilising the research and development provided by the demanding sport in a wide range of weather conditions, Henri Lloyd will create a uniform able to adapt to the various climatic environments which the team will encounter at the seventeen races on the Grand Prix calendar.
“Founded and based in Manchester, England, Henri Lloyd is extremely proud of its British heritage and delighted to
be supporting the Brackley based British team, using the shared values of innovation and performance to continue its product development ambitions in the unique environment of Formula One,”
The team was formed from the ashes of the former Honda squad, with Jenson Button and Rubens Barrichello as drivers.
Ross Brawn, Team Principal of Brawn GP, says:
“We are delighted to welcome Henri Lloyd to Formula One and to the Brawn GP team. We are particularly proud to begin our association with a company which prides itself on innovation and design and we will be working hard with Henri Lloyd to produce clothing which provides the highest levels of fabric technology for our demanding working environment.
“The Brawn GP team has faced a race against time to complete our preparations for the first race of the season in Melbourne and we would like to thank Henri Lloyd for sharing our vision for the future of the team and their commitment in ensuring that the team’s identity will be so well reflected in our team clothing and merchandise this year.”
Paul Strzelecki, Joint Chief Executive of Henri Lloyd:
“We are thrilled to announce our official partnership with Brawn GP, a team that reflects our proud British heritage and development of product innovation and technology. “We are very excited about our future together and wish the team every success for the 2009 season.”