Omega is to renew its association as the Official Timekeeper to the iShares Cup series for the next three years. This is a real stamp of approval for a sports entertainment product which is providing strong commercial returns for team and event sponsors, at a level of budget very much appropriate for these tougher economic times.
Omega has worked with parent company OC Group since 2001, when it began its support of a young Ellen MacArthur. Omega has also been a key partner in other events belonging to OC, including as the main partner to The Transat in 2004, and as official timekeeper to the 2008 edition, The Artemis Transat. It was the first partner to sign up to the iShares Cup in 2007 when it was created.
OMEGA President Stephen Urquhart said,
“We are looking forward to continuing our association with the iShares Cup. OMEGA has been closely involved with international sailing competition and the world’s best sailors for many years. The iShares Cup has the ability to attract new spectators to the sport and to extend its popularity in Europe. We will be pleased to deliver the state-of-the-art precision timekeeping this great event deserves.”
Omega has been involved in sailing since 1964 when it supported French sailing legend Eric Tabarly to victories in the OSTAR east-west transatlantic races in 1964 and again in 1976. Omega then remained closely associated with sailing as official Timekeeper of The Artemis Transat in 2004 and 2008, and was a sponsor of the America’s Cup 2007 competitors Emirates Team New Zealand. Omega is well represented by such exceptional sailors as Ellen MacArthur, Kiwi Dean Barker and Polish Olympic sailor Mateusz Kusznierewicz, all of whom serve as Omega brand ambassadors.
John McKenna, Commercial Director for OC Group commented:
“This continued support from such a high quality luxury brand as Omega demonstrates the quality of the iShares Cup events for high-end commercial brands. In these tougher economic times, their continued support really is a testament about the return on investment that this property provides to commercial sponsors with its unique and hands-on corporate hospitality experience.”