Russell Coutts and the RC 44 Class Association are keeping it in the family with the announcement of Oracle as partner alongside DHL, BMW and SLAM. As the America’s Cup remains stalled in the New York court’s, the sponsors of the American syndicate are attaching themselves to other series where the team competes.
Class Manager Bertrand Favre said:
‘We are very pleased to welcome Oracle as a partner of the Class alongside our logistics supplier DHL, BMW and SLAM’. The support of these prestigious brands is a fantastic boost and a testimony to the quality of our work over the past years.’
RC44’s other major sponsor, DHL, is going for a green message.
Wolfgang Giehl, Senior Vice President Corporate Branding & Advertising for Deutsche Post DHL said:
‘Now we are particularly delighted to announce that commencing in 2009, DHL will ensure that the transportation is carbon-efficient, in line with the sport of sailing itself, by reducing the footprint of the tour and offsetting unavoidable carbon dioxide emission for transportation. It’s a positive and tangible demonstration of Deutsche Post DHL’s commitment to lean-carbon logistics and minimizing our impact on the environment.’
While the sport of sailing itself is powered by the wind and therefore more environmentally friendly than motorsport or P1 powerboats, the sport in general has a long way to go to being green. While the boats might be transported as efficiently as possible (excluding sailing them from venue to venue, which would be greener, but impractical), the teams still fly hundreds of thousands of airmiles during a campaign.
‘The concept of the circuit, which mixes amateurs and owner drivers with professional sailors, works well. The professional race management is also a huge asset of this Class. Finally, the strict one-design characteristics of the RC 44’s and the ability to transport the boats on containers reduce the costs significantly for all the teams.’
Thanks to its unique transportation system, and to the logistical support of DHL, the RC 44 Class claims to be one of the most cost effective top level international sailing Classes.
We’ll be comparing costs of top classes in a coming feature. The results might surprise you. Stay tuned.