For those thinking about sailing sponsorship and can’t attend our event in London on April 1, here is something for the sponsorship toolkit – SponsorPitch is a new website that matches sponsors with competitors and events looking for support.
Founder Kris Mathis said:
“We LOVE sailing and really really want as many sailing events as will sign up. We can help raise the profile for yachting sponsorship opportunities with brands and agencies in the U.S. and across the world.”
The website, which is in beta launch, includes a first of its kind video pitch platform that allows properties to upload a short video pitch and showcase their opportunity to potential sponsors through the power of video.
Marketers can easily find, filter and evaluate opportunities based around their specific marketing objectives. SponsorPitch puts a new spin on sponsorship by providing properties with a new resource for broadcasting their general opportunities prior to developing the specifics of a particular sponsor’s proposal.
SponsorPitch was conceived as a result of founder Kris Mathis’ experience as a former sponsorship consultant:
“Evaluating the proposals you receive is the easy part. Pro-actively seeking out the very best new opportunities for your specific business objectives takes a lot of time and money. That was both the fun and challenging aspect of my previous experiences.”
David Fuller, CEO Pilote Media, sees technology as a key enabler of sponsorship at all levels.
“Anything that makes the sponsorship marketplace more easy to navigate has got to be a good thing for both marketers and talent. Though some traditional agencies might hate it, transparency enabled by technology should allow more efficient allocation of sponsorship budgets and lead to better return on investment.”
David will be covering the use of emerging and social media as part of the ‘Sponsorship 101‘ event in London, presented by Yachtsponsorship.com.