Sponsorship Activation – the Good the Bad and the Ugly. 2


A great set of photos featured on Offshore Rules today. Audi, fast becoming the biggest player in the world sailing sponsorship game, has brought sailing to Milan – setting up a TP52, Melges 32 and Melges 20 outside the main train station.

It gave us an idea. We want to see the best and the worst of yacht sponsorship activation. Who’s getting it right? Who’s missing the mark? We can’t be everywhere, but you – our readers can be, so we have set up a Flickr Group to allow you to post your photos and videos.

Check out the great photos of Audi’s stunt at: http://www.offshorerules.com/galleries/showGallery.aspx?id=20

Start adding to our collection at:  http://www.flickr.com/groups/sponsorship-activation/

  • Ivan

    It'be great to collect not only pfhotos but the stories as well. Even to set up a special award from the Yachtsponsorship.com to the best idea and sponsorship execution of the year. You can release a case book with those stories as your own study. I need such a study urgently. This can help to convince potential sponsors to play the game…

  • Ivan

    It'be great to collect not only pfhotos but the stories as well. Even to set up a special award from the Yachtsponsorship.com to the best idea and sponsorship execution of the year. You can release a case book with those stories as your own study. I need such a study urgently. This can help to convince potential sponsors to play the game…