China Cup Breaks Sailing out of the Ice Age.

China Cup, along with thier partners Beneteau and Simpson Marine used the China International Boat Show to launch a ‘Day of Discovery’, including a unique ceremony to ‘break the sailboat out of the ice’.

The Ceremony at China International Boat Show was attended by Mr. Li Quanhai, Vice President of the Chinese Yachting Association, David Zhong, CEO of CCIR Management Company, Francois Rodrigues, General Manager of Beneteau China, and Mike Simpson, Managing Director of Simpson Marine, and friends from sailing community and media.

a-china-cupDavid Zhong, CEO of CCIR Management Company:

“We are actually upbeat about the prospect of sailing industry in China despite the current economic situation. We take pride in what we have achieved in the past two years and feel greater responsibility of uncompromised efforts to promote sailing in China”

‘Day of Discovery’ is the latest manifestation of China Cup, Beneteau and Simpson Marine’s commitment to promoting sailing as the three are deepening and strengthening their cooperation. The first two events are scheduled in August and November this year to share the fun of sailing with more people. Each time, the organizers will invite guests from all over the country for sailing on 10 Beneteau First 40.7 yachts in Shenzhen.

At the same time, China Cup is planning a Sailing Training Centre in cooperation with Chinese Yachting Association. This training program, comprised of theory and practice, will be conducted by experienced instructors in the Longcheer Yacht Club, aiming to provide sailing enthusiasts with professional training service. We warmly welcome friends from all over the country for the sailing training.

The purpose is to make the seemingly expensive sport accessible to more people in China. Over the past two years, China Cup hosted a series of sailing summer camps for children and sailing days for people in Shenzhen; it also organized corporate regattas for team building and hospitality; in addition, a fund-raising auction has become a regular part of each year’s CCIR to help build sailing schools for youngsters in China. These campaigns by China Cup, combined with the regatta, have dramatically raised media visibility of sailing in China.

With the confidence and persistent efforts by China Cup, its partners and government, 2009 might see a clearer picture of growing enthusiasm of sailing in China and a flourishing Chinese yachting industry.