IFM Sports Marketing Surveys Gets a New MD


After more than 20 years as head of the Company, Stephen Proctor has withdrawn from day to day operations. The role of Managing Director is being taken by Frank Saez. Stephen remains a director of IFM Sports Marketing Surveys and a member of the IFM Group Management Board.

IFM acquired Sports Marketing Surveys in 2007 and has been working closely with the UK based research consultancy from this time. Stephen Proctor has successfully and with great commitment managed the merging of the two businesses from the UK, and Sports Marketing Surveys is now an important cornerstone of the IFM Group. This integration is now evidenced by the change in name to IFM Sports Marketing Surveys. Stephen is convinced that the direction and strategy will remain unchanged:

“The basis for a further positive development of Sports Marketing Surveys within the IFM Group has been provided and I am looking forward to helping move the process along.”

Frank Saez, former vice president of IMG research division Comperio and director of research at Kagan Media World will take over as Managing Director. At IFM Sports Marketing Surveys he meets an excellent and experienced team to extend the Company’s market position in research and consulting, and to speed up the combination of skills and services within the Group to provide comprehensive, bespoke and seamless solutions on a global level.

Heinz Abel, Chief Executive Officer of the IFM Group takes an optimistic look ahead:

“Stephen Proctor has turned Sports Marketing Surveys into one of the leading players and with an excellent team and likewise solutions has successfully tied it to the IFM Group for which we would like to thank him. With Frank Saez we have found a successor who will continue his successful work.”