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	<title>Comments on: Sponsorship Value &#8211; The Commerical case for a DOG Match.</title>
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	<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/</link>
	<description>The business of Yacht Racing, Sailing and Marketing</description>
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		<title>By: Yachting News 4th January 2010</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-6698</link>
		<dc:creator>Yachting News 4th January 2010</dc:creator>
		<pubDate>Sun, 03 Jan 2010 21:44:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-6698</guid>
		<description>[...] Top 200 Sports Properties? Did Sailing Make it? 5. Where to Spend £10 Million… in Sailing 6. Sponsorship Value – The Commerical case for a DOG Match. 7. The Changing Face of Yacht Racing. Oman Sail Launches A100. 8. Louis Vuitton World Series Shows [...]</description>
		<content:encoded><![CDATA[<p>[...] Top 200 Sports Properties? Did Sailing Make it? 5. Where to Spend £10 Million… in Sailing 6. Sponsorship Value – The Commerical case for a DOG Match. 7. The Changing Face of Yacht Racing. Oman Sail Launches A100. 8. Louis Vuitton World Series Shows [...]</p>
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		<title>By: james</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-6520</link>
		<dc:creator>james</dc:creator>
		<pubDate>Thu, 16 Apr 2009 02:30:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-6520</guid>
		<description>Is that the real John Oliver - the Daily show&#039;s own? One the one hand I am thrilled, on the other, I am slightly dissapointed at the lack of wit in the reply. What to believe.</description>
		<content:encoded><![CDATA[<p>Is that the real John Oliver &#8211; the Daily show&#39;s own? One the one hand I am thrilled, on the other, I am slightly dissapointed at the lack of wit in the reply. What to believe.</p>
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		<title>By: John Oliver</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-6519</link>
		<dc:creator>John Oliver</dc:creator>
		<pubDate>Wed, 15 Apr 2009 22:49:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-6519</guid>
		<description>I bought my last BMW a long while ago, while they were still affordable, now if I want a german car I&#039;ll buy an Audi, they sponsor some more realistic sail boat classes like SB3 and Melges, much nearer to the hearts of most sailors outside the spoilt professionals that seem so prevalent in th AC.&lt;br&gt;&lt;br&gt;Don&#039;t know what kind of drugs Bertarelli sells, probably steroids ! Keep off!&lt;br&gt;&lt;br&gt;jonO</description>
		<content:encoded><![CDATA[<p>I bought my last BMW a long while ago, while they were still affordable, now if I want a german car I&#39;ll buy an Audi, they sponsor some more realistic sail boat classes like SB3 and Melges, much nearer to the hearts of most sailors outside the spoilt professionals that seem so prevalent in th AC.</p>
<p>Don&#39;t know what kind of drugs Bertarelli sells, probably steroids ! Keep off!</p>
<p>jonO</p>
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		<title>By: james</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-5978</link>
		<dc:creator>james</dc:creator>
		<pubDate>Wed, 15 Apr 2009 20:30:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-5978</guid>
		<description>Is that the real John Oliver - the Daily show&#039;s own? One the one hand I am thrilled, on the other, I am slightly dissapointed at the lack of wit in the reply. What to believe.</description>
		<content:encoded><![CDATA[<p>Is that the real John Oliver &#8211; the Daily show&#39;s own? One the one hand I am thrilled, on the other, I am slightly dissapointed at the lack of wit in the reply. What to believe.</p>
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		<title>By: John Oliver</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-5977</link>
		<dc:creator>John Oliver</dc:creator>
		<pubDate>Wed, 15 Apr 2009 16:49:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-5977</guid>
		<description>I bought my last BMW a long while ago, while they were still affordable, now if I want a german car I&#039;ll buy an Audi, they sponsor some more realistic sail boat classes like SB3 and Melges, much nearer to the hearts of most sailors outside the spoilt professionals that seem so prevalent in th AC.&lt;br&gt;&lt;br&gt;Don&#039;t know what kind of drugs Bertarelli sells, probably steroids ! Keep off!&lt;br&gt;&lt;br&gt;jonO</description>
		<content:encoded><![CDATA[<p>I bought my last BMW a long while ago, while they were still affordable, now if I want a german car I&#39;ll buy an Audi, they sponsor some more realistic sail boat classes like SB3 and Melges, much nearer to the hearts of most sailors outside the spoilt professionals that seem so prevalent in th AC.</p>
<p>Don&#39;t know what kind of drugs Bertarelli sells, probably steroids ! Keep off!</p>
<p>jonO</p>
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		<title>By: Ivan</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-5974</link>
		<dc:creator>Ivan</dc:creator>
		<pubDate>Wed, 15 Apr 2009 11:25:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-5974</guid>
		<description>Don&#039;t forget that the BOR and Alinghi are owned by the billionares. So the conventional commercial rules are not applied to tham since they don;t seek revenue but only fun and vanity.</description>
		<content:encoded><![CDATA[<p>Don&#39;t forget that the BOR and Alinghi are owned by the billionares. So the conventional commercial rules are not applied to tham since they don;t seek revenue but only fun and vanity.</p>
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		<title>By: Antipodeon</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-5967</link>
		<dc:creator>Antipodeon</dc:creator>
		<pubDate>Tue, 14 Apr 2009 07:38:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-5967</guid>
		<description>Some people just don&#039;t know what to be angry about anymore. Not content to just accept the judges decision, they continue to pursue petty little personal vendettas based on pure speculation in the abscence of any other news. &lt;br&gt;&lt;br&gt;The New York Court is not enough, he should be put in stocks so that the membership of SA can throw tomatoes at him, or better still, subject him to their whimpering. &lt;br&gt;&lt;br&gt;You&#039;re right Ed, you should have spotted this angle a long time ago. Given the title of your site, how could you be so empathetic with the other teams. ;)</description>
		<content:encoded><![CDATA[<p>Some people just don&#39;t know what to be angry about anymore. Not content to just accept the judges decision, they continue to pursue petty little personal vendettas based on pure speculation in the abscence of any other news. </p>
<p>The New York Court is not enough, he should be put in stocks so that the membership of SA can throw tomatoes at him, or better still, subject him to their whimpering. </p>
<p>You&#39;re right Ed, you should have spotted this angle a long time ago. Given the title of your site, how could you be so empathetic with the other teams. <img src='http://www.yachtsponsorship.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Claudia</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-5966</link>
		<dc:creator>Claudia</dc:creator>
		<pubDate>Tue, 14 Apr 2009 07:24:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-5966</guid>
		<description>Oh just leave the Bertarelli bashing at the door and move on. The article is a point of view based on commercial pragmatism - whether or not it is &#039;EB&#039; or &#039;LE&#039; (for that matter why isn&#039;t Russel (sic) Coutts RC?).&lt;br&gt;&lt;br&gt;If you have a comment that is based on some kind of logic and not some clairvoyant insight into the psychological drivers of the individuals, please tell us.</description>
		<content:encoded><![CDATA[<p>Oh just leave the Bertarelli bashing at the door and move on. The article is a point of view based on commercial pragmatism &#8211; whether or not it is &#39;EB&#39; or &#39;LE&#39; (for that matter why isn&#39;t Russel (sic) Coutts RC?).</p>
<p>If you have a comment that is based on some kind of logic and not some clairvoyant insight into the psychological drivers of the individuals, please tell us.</p>
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		<title>By: P Kady</title>
		<link>http://www.yachtsponsorship.com/2009/04/sponsorship-value-the-commerical-case-for-a-dog-match/comment-page-1/#comment-5963</link>
		<dc:creator>P Kady</dc:creator>
		<pubDate>Mon, 13 Apr 2009 21:50:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.yachtsponsorship.com/?p=1887#comment-5963</guid>
		<description>GGYC has been pretty clear all along that they would try to negotiate a Muli-Challenger event if they won in court. Ironically, it has been SNG/EB all along who has insisted that if GGYC were to win (as they now have) in court, that that would force a Deed of Gift Challenge. It could be that EB was making those statements purely for PR purposes to try and gain sympathy for their blatently sham challenge by CNEV, but perhaps now that CNEV is definitively out of the picture, EB might be willing to change his tune. Somehow, though, I personally believe that EB won&#039;t be willing to participate in a fair protocol when LE has Russel Coutts working for him.</description>
		<content:encoded><![CDATA[<p>GGYC has been pretty clear all along that they would try to negotiate a Muli-Challenger event if they won in court. Ironically, it has been SNG/EB all along who has insisted that if GGYC were to win (as they now have) in court, that that would force a Deed of Gift Challenge. It could be that EB was making those statements purely for PR purposes to try and gain sympathy for their blatently sham challenge by CNEV, but perhaps now that CNEV is definitively out of the picture, EB might be willing to change his tune. Somehow, though, I personally believe that EB won&#39;t be willing to participate in a fair protocol when LE has Russel Coutts working for him.</p>
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