Volvo Ocean Race Game is Sports Marketing Gold. 2


The Volvo Ocean Race online game is a phenomenon that really should get more coverage in media outside the sailing press. The success of the game blows away the cries of those who say that sailing is complicated. 200,000 players are now participating.

There is no other sport in the world, where people can play against the competitors in real time. It’s techincally possible. Imagine taking the NASCAR telemetrics and feeding it into the official NASCAR game. The tracks are mapped. The data is available.

The incredible thing about the Volvo Ocean Race Game is that it is not a 2 hour match, or game – this is a nine month commitment. Even the shortest legs are several weeks. This is complete audience engagement.

Camiel Kraan of UnitedGames said:
“It’s an incredible milestone we all can be proud of. Never before has a sailing game attracted so many players coming from all over the world. From children to professional sailors and from mums to captains of industry. Everybody is sailing their own course over the vast oceans for eternal glory and great prizes.”

The huge success of the game is due to the fact it allows gamers to put themselves in the shoes and the mindset of the Volvo Open 70 crew members. They race in identical weather conditions as the real race teams.

Mainly about strategy, the game is easy to use with a lot of ingame tools you can purchase to make life easier while sailing around the world.

Besides the overall prize of a Volvo C30, for the remaining legs, the Volvo Ocean Race and UnitedGames have combined to offer new prizes.

Winners of upcoming legs will be flown to stopovers in Galway, Goteborg, Stockholm and the finish in St Petersburg.

As the winner of leg five, Hedgehog, skippered by Jan-Jakob of the Netherlands, is visiting the Boston stopover to enjoy the atmosphere of the Volvo Ocean Race and maybe to pick up some tips from race crews.

Part proceeds of the revenue generated by advertising and player credits are donated to the Save the Albatross campaign. To date a total of 50,000 Euros has been raised. Sign up for the game now at the Virtual Volvo Ocean Race.

  • Ivan

    Is there any information regarding the sales turnover of the fetures of the game? The sails repear kits, autopilot and else?

  • Ivan

    Is there any information regarding the sales turnover of the fetures of the game? The sails repear kits, autopilot and else?