Informa Yacht Group, the organisers of the Superyacht Cup and World Yacht Racing Forum have announced that watchmaker Horus and broadband provider Ship Eqip have resigned as sponsors.
Horus will become the title sponsor of the Superyacht Cup in a three year deal. They will become a main partner of all Infoma Yacht Group events.
André Grossmann, creator of the Horus time wear brand:
“This partnership is above all a real commitment. The Informa Yacht Group organise exclusive and top quality yachting events all around the world. These special events gather high-profile individuals who look for the finest things and the most innovative and creative products. To be associated with such an organisation gives us access to the most prestigious marketing platform in the world of yachting. The locations where the different events take place – including Abu Dhabi, Monaco and Palma, are welcoming and proactive cities who work hard to develop and promote their destination to high-end tourism.”
Informa Yacht Group’s Managing Director Andy Treadwell says:
“We are absolutely delighted to have Horus as a main sponsor for the group. We are actively seeking truly international partners, with exclusive and world-leading brands, who are interested in supporting our events in all the different areas where we currently operate. Horus are a very dynamic and ambitious new company in their sector, and we love their enthusiasm and approach. As with the Abu Dhabi Yacht Show, we are researching several new projects at the moment in areas where we believe there is a lot of potential to develop high-end events for the future. To do this, we need to have the right business partners on board.”
The Superyacht Cup has also resigned broadband provider Ship Eqip for a second year’s support of the Superyacht Cup.