Corum Activates Redonda Race Sponsorship With YouTube.


It you haven’t got the message yet, the web and digital technology will change the way sailing is delivered to its audiences forever. Traditional media will have to work very hard to keep people interested in their generic products that try to appease everyone while (almost) anyone with a video camera and a microphone can deliver HD footage around the world.

This video from just a couple of days ago, while not as polished as some network packages, is nice activation for the sponsor of the inaugural Corum Round Redonda Race at Antigua Race Week. With some carefully positioned shots of the brand and a product still at the end – it shows how giving away ‘free’ media can work.

In the last couple of days, the video has been viewed 297 times. Keep in mind that YouTube only counts a view if the video has been watched in its entirety.

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=_WEyypQUPWg[/youtube]