Earls Court Boat Show Unsustainable. 6


Unsurprisingly there will be no Earls Court Boat Show in 2009. The show organisers have announced that the Sail, Power & Watersports Show will not be held in 2009 but go on to say that they will be back at Earls Court in November 2010.

Even in the boom times, there was a question mark about whether London could support two major boat shows within weeks of each other. It seemed that the Earls Court Boat show only existed to appease a group of traditionalists who didn’t want to be seen in ‘East London’ and hankered for a better time when you could leave your west-end office and have a few pints with the boys at the Guiness bar surrounded by toys on the Thursday Evening.

Having visited a few shows last year including Paris and Dusseldorf, the most recent version of the Earls Court Show just isn’t in the same league. The London Boat Show at Excel however, is a great event and gets better every year.

The organisers of the Earls Court show have a new event; The British Leisure Show. While the logic of getting more people to the event by widening the base of exhibitors seems to make sense, the press release states that this is the only UK show with six zones! ignoring the fact that there is already a National Boat, Caravan and Outdoor Show held at the NEC each year.

The National Boat, Caravan and Outdoor show is a pretty average affair unless you like caravans and perhaps that’s the point. If you like boats, you go to a boat show, if you like caravans you go to a caravan show. The idea of cross-selling only works for generic exhibitors like the guys that sell magic mops and wonder smoothie makers.

Perhaps with the distraction of the Earls Court Boat Show out of the way in 2009, the marine industry can focus all their attention on making the London Boat Show a world class event.

  • Dear Sir,

    Thank you for publishing your views on the cross-selling opportunites for exhibitors at the new British Leisure Show, to be held at the Royal Windsor Racecourse in Spring 2010. However, I think you may have missed the real significance.

    The cross-selling opportunities are not limited to companies selling products like magic mops, and will benefit companies selling high value products too. Many motorhomes carry a similar value to new motor boats and sailing boats, often in excess of £100,000. By attracting more visitors with this sort of money to spend, companies from the marine sector will have the opportunity to market themselves to new audiences that they would otherwise not meet.

    It's a new opportunity that will suit companies looking to grow in challenging economic times.

    James Brooke
    Managing Director
    British Leisure Show

  • James

    Surely this means that you are just cannibalising both sectors. So if I want to buy a Motorhome and I instead by a floating equivalent I switch from a land-based caravan to a little cruiser or J109 (affectionately known by their owners as caravans).

    I can't imagine that in these economic times, someone is going to buy both a Motorhome and a Boat. Unless of course it is a little teeny-tiny boat to do a spot of fishing in, so we are expected to believe that someone in the market for one or the other will just switch and say – actually – I don't want a motorhome anymore, I want a little yacht instead.

    I agree with the Editors – the people who will gain are those companies who are selling neither motorhomes or boats, but want to position themselves to 'high-net-worth' individuals like the stockbrokers and golf time-share sellers who were at the London Boat Show this year or 'all the gear – no idea' Range Rover people dressed in musto tops trying to flog cars at the Southampton Show last year.

    Still – Windsor in spring might be nicer that Earls Court in December.

    James, SW3 – London

  • What's the carbon footprint of a MotorHome these days? Do they come with a spade to plant a million trees?

  • Dear Sir,

    Thank you for publishing your views on the cross-selling opportunites for exhibitors at the new British Leisure Show, to be held at the Royal Windsor Racecourse in Spring 2010. However, I think you may have missed the real significance.

    The cross-selling opportunities are not limited to companies selling products like magic mops, and will benefit companies selling high value products too. Many motorhomes carry a similar value to new motor boats and sailing boats, often in excess of £100,000. By attracting more visitors with this sort of money to spend, companies from the marine sector will have the opportunity to market themselves to new audiences that they would otherwise not meet.

    It's a new opportunity that will suit companies looking to grow in challenging economic times.

    James Brooke
    Managing Director
    British Leisure Show

  • James

    Surely this means that you are just cannibalising both sectors. So if I want to buy a Motorhome and I instead by a floating equivalent I switch from a land-based caravan to a little cruiser or J109 (affectionately known by their owners as caravans).

    I can't imagine that in these economic times, someone is going to buy both a Motorhome and a Boat. Unless of course it is a little teeny-tiny boat to do a spot of fishing in, so we are expected to believe that someone in the market for one or the other will just switch and say – actually – I don't want a motorhome anymore, I want a little yacht instead.

    I agree with the Editors – the people who will gain are those companies who are selling neither motorhomes or boats, but want to position themselves to 'high-net-worth' individuals like the stockbrokers and golf time-share sellers who were at the London Boat Show this year or 'all the gear – no idea' Range Rover people dressed in musto tops trying to flog cars at the Southampton Show last year.

    Still – Windsor in spring might be nicer that Earls Court in December.

    James, SW3 – London

  • What's the carbon footprint of a MotorHome these days? Do they come with a spade to plant a million trees?