Alinghi Out of the World Match Racing Tour
Last year, when the prospect of a multihull race came up, Alinghi and Ed Baird took part in, and won, the iShares Cup. As the teams sat down and discussed ...
Archive for May, 2009
PUMA Using Home Stop To Activate On All Channels.
It’s not surprising that Puma is getting all the attention during the Boston stopover of the Volvo Ocean Race. The sportswear company has its marketing headquarters in the city and ...
Corum Activates Redonda Race Sponsorship With YouTube.
It you haven’t got the message yet, the web and digital technology will change the way sailing is delivered to its audiences forever. Traditional media will have to work very ...
