It’s not surprising that Puma is getting all the attention during the Boston stopover of the Volvo Ocean Race. The sportswear company has its marketing headquarters in the city and the boat has a US skipper, Ken Read.
Yesterday, some of the team went mainstream and appeared on the TODAY show on NBC. For five minutes and in front of an audience of more than five million people – the show has been the most popular morning programme in the USA for 697 consecutive weeks – Read was grilled on subjects as diverse as crew relationships and whether or not the team runs a laundry service onboard.
The team’s twitter feed (@pumaoceanracing) has 461 followers and around Fan Pier, the moths are getting a lot of attention. The striking Puma City made from 24 shipping containers is also being picked up by media around the world.
Meanwhile – there is a new episode of Puma’s ‘Reality TV’ series…
[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=ScoQWgyoJ5U[/youtube]