The ‘Future of Sport’ – How does Sailing Stack Up? 3


A couple of weeks back, the Wall Street Journal held a symposium on the “Future of Sport”. They got together the four commissioners of the major U.S. sports leagues to talk about how the economy is affecting them and some of the issues. While much of the discussion is not relevant to those in the business of yacht racing, there are some themes and comments which are.

Should the rules be changed to make the game more entertaining? A lot of people say that yacht racing is unapproachable because it is too complicated. Should the rules be changed to appeal to sponsors or fans’ base instincts?

On crisis business models. Is the fact that sailing doesn’t have ‘stadiums’ a plus or a minus? While on the one hand it is a huge investment, it also drives ticket sales – something that sailing has trouble doing. On balance in the current climate, not having an empty building is one less thing for sailing promoters to worry about, on the other it forces new thinking about business models and sponsorship. . .

See all the videos at http://online.wsj.com/video-center/sports-lifestyle.html

  • Despite the crisis this year total audience of the sailing fans has increased definetely. This may be seen on examples such as Volvo stopovers' enrolment, Vendee start, Volvo game, Oman sails and many more. To prove this I encourage all the editors of the most popular sailing blogs and sites to reveal the hits&hosts statistics!
    Also to help the sport survive we need to allocate more events in the Eastern Europe and Asia. These regions have many “sleeping” investors and Team Russia is the greatest example!

  • Aaron Moravie

    Wasn't able to watch the videos

  • Aaron Moravie

    Wasn't able to watch the videos