The lastest World Yacht Racing Forum Newsletter has some great stories for anyone interested in the business of yacht racing including Paul Strzelecki, Henri Lloyd’s CEO, talking about Henri Lloyds partnership with Brawn F1. Remember that the clothing sponsorship was announced before the season and before Brawn started winning races. We think that this is one of the best value deals in sponsorship this year. The price-tag for Brawn F1 sponsorship deals has increased significantly.
WYRF: What was your strategic objective when you decided to sign with a Formula 1 team?
Paul Strzelecki: “We are always looking to broaden the reach of our brand and to emphasise our technical and innovative expertise. Like we have done for many years in major sailing events like the America’s Cup, Volvo Ocean Race, Vendee Globe etc.”
WYRF: Would you ever have dreamed of getting such results?
Paul Strzelecki: “I have been a Formula 1 fan all my life dating back to Jim Clark and Lotus in the sixties. I have followed the career of Ross Brawn and therefore knew that the team would be good. But honestly no I didn’t think that the start would be so great winning 4 out of 5 races. Its really amazing and created a lot of extra interest in F1. The team are really great to work with- we have the same committment to excellence and getting things right first time so the fit is right for both Henri Lloyd and BrawnGP.”
WYRF: Has it already paid off in terms of sales?
Paul Strzelecki: Yes although it is still early days. Its proving hard to keep up with demand.
WYRF: And brand awareness?
Paul Strzelecki: “We already have extensive international business and have recently opened stores in the Middle East and Russia to add to our retail presence in Europe,Japan, Australia and the USA. So this really helps increase our brand exposure.”
More great business stories including America’s Cup veterans Sébastien Col (FRA, K-Challenge) and Paolo Cian (ITA, Shosholoza), multihull pro sailor Cam Lewis (USA), and yachting journalists Tim Jeffery (UK) and Loic Le Bras (FRA) what effect they think this will have on the yacht racing industry as a whole.