Your Fans are Online. Are you? 4


We gave Quantum Sails a good report last week for being one of the only sailing suppliers to go racing in their own right and today, we are giving them another good rap for their facebook page. Anyone thinking that this social media stuff is going to go away, or is just for kids, think again. The Quantum Racing page has 604 fans and is growing fast. Fans hail from all over the place including the Bahamas, Norway, Spain,  South Africa and Australia.

The team is using the page to post photos, video and updates on preparations for the upcoming Audi Med Cup. Believe us when we say that fans love this stuff. The inside knowledge.

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If sailing is going to be considered a proper sport, then teams need to understand that fans are important. For too long, sailing has existed for the competitors only, but there is a latent demand for sailing content.

Smart teams like Australia’s Mirsky Racing, competing in the World Match Racing Tour are using technology like facebook and twitter to communicate with a diverse fanbase and in the process delivering to their sponsors.

The sailing community on Twitter is also growing, though for the most part it is media rather than sailors or teams. In the rest of the world, golfers, basketballers and F1 teams have some presence.

Here are some sailing related twitter feeds to follow – it’s not an exhaustive list, more people we like….

to add your twitter feed, use the comment section below.

  • Thanks David. I concur with your overall message, appreciate the sentiment…and the plug!
    Cheers
    Peta

  • Thanks for mentioning…

    Sailing has a long way to go to bring more value to sponsors and fans.

    There are some excellent examples on how it should be done. And the great thing is that the sailors is building there personal brand as well. Maybe a “top 10 list” of sailors who's doing a great job from a fan perspecive?

    Rohan Veal? Puma? Mirsky? Sam Davies?

    Then we'll do a “bottom 10 list”… How about Alinghi 🙂

  • Whatever you think about Alinghi's behaviour – they wouldn't be the bottom of such a list. Thier facebook page has about 2,500 members and they are on twitter.

  • Whatever you think about Alinghi's behaviour – they wouldn't be the bottom of such a list. Thier facebook page has about 2,500 members and they are on twitter.