2008 Audi Med Cup Champions Quantum Racing are not just world class when it comes to sailing. Quantum sails are creating their own distribution channels and activating their sponsorship to fans and potential clients using new technology.
As well as a Facebook group and Quantum TV, the company are running a ‘user generated content’ (UGC) competition that offers a money can’t buy prize – the chance to sail on the championship winning TP52. It’s not just a VIP ‘stay out of the way’ day out either – the “Live the Dream” contest is offering an integral crewing place as part of the Audi MedCup champions team on Quantum Racing at the Portugal Trophy regatta.
It’s a concept which has struck a chord with sailors around the globe, with hundred having already provided submissions. The prize includes three practice days before racing starts and then racing each and every day through the Portugal regatta aboard the famous black and green Audi MedCup champion boat.
Quantum Sails say that so far they have over 300 entries, both in essay form and as YouTube videos, and they are pouring in all the time.
Ed Reynolds, Quantum’s President says:
“The consistent theme running through so many of them is how excited and enthused they are with this as an opportunity to see how the very best sailors in the world actually work and what it is like to be part of the team.”
“Certainly there is a need for the winner to fit in and be part of the crew, to do a job on the boat and so from that viewpoint they do need to be competent sailors. The great thing as well is that everyone on the crew ‘gets it’, they understand.
The comments and feedback we have had from them is that they are so proud of what they do but also realise that to others it might appear like a secret club. On the one hand I don’t think many people really do have a solid understanding of just how high the standard is across the board at the Audi MedCup, and by that I mean not just the sailors, but the media, the race officers, the shore teams, everything.”
The entries are reviewed by a cross section of editors and media people, Quantum representatives as well as Terry Hutchinson and crew members.
“So many people are excited about this Quantum Racing projects. For whatever reason one of the weaknesses of our sport is that it is seen as exclusive, so we do all we can to break that perception. We sponsor things like the female college sailor of the year, and disabled sailing, but we want to open up the access to how cool it is.”
It just goes to show that there are fans out there and they are hungry to interact with the brands that recognise them.
To learn more, visit www.quantumsails.com