Promotional Events Have to be Backed Up to Get People Sailing. 5


We’re all about promoting the sport of sailing, in fact it is the only reason this website exists really. We do think though, that if you are going to promote sailing, then you need to do it properly. Regular readers will know that in 2009 it is really easy to get the internet to help you create engaging professional looking material and you would think that even more true in San-Francisco.

The Marine Media Alliance, which promotes itself as “Bringing Sailing into the Media Spotlight” is organising “The first ever Celebrity Media Regatta” in San Francisco. Those who have seen Lewis Hamilton and various other celebrities in the UK’s Round the Island Race might take issue with the claim, but nevertheless, the principle is sound. Get a bunch of people who can spread the message together in conjunction with a baseball game and get some exposure.

The event will also aid BAADS (Bay Area Association of Disabled Sailors).

It’s a super cool idea that should get people fired up about sailing. A great location, some media friendly set-ups but given that Silicon Valley is just down the road, someone could have come up with a better website. Perhaps it doesn’t matter. Perhaps once the video is shot and the photos are taken and the celebrities gush about how cool the experience was, the day will have served its purpose.

But what if it works? What if people are inspired to go sailing, where do they go for more information? The obvious choice seems to be http://www.gosailingsf.org/ – but this site is unlikely to inspire.

Why are we being so down on people who are well meaning and giving their time and energy to make the sport more popular? We believe that with just a tad more professionalism, sailing can be exciting and inspirational. Using cheap, even free, tools sailing can use the web and digital media to deliver photography, video and great stories to a new audience.

Maybe we are being too harsh. Maybe we not living in the real world. Maybe we are biting the hand that feeds – if so – tell us.

The webpage for The Summer Sailstice Celebrity Media Regatta is at http://www.gosailingsf.org/celebritymediaregatta.html

  • Marine Media Alliance announces the successful completion if its first annual Celebrity Media Regatta earlier this month. Fourteen celebrities from Bay Area television and radio stations, sports franchises and print media gathered to participate in two regattas held off McCovey Cove at AT&T Park, in San Francisco.

    The purpose of the Celebrity Media Regatta is to both raise awareness of BAADS (Bay Area Association of Disabled Sailors), and the newly launched http://www.gosailingsf.org – presenting a one-stop shop for individuals interested in learning to sail on San Francisco Bay. Additionally, the Celebrity Media Regatta represents a unique way to introduce local broadcast personalities to the sport of sailing in a fun, exciting and safe way – ideally bridging the gap between the local sailing community and broadcast media at large.

    A full list of our enthusiastic participant and our generous sponsors is posted at http://www.gosailingsf.org/celebritymediaregatt

    Marine Media Alliance looks forward to an even more successful event in 2010. For more information please contact:

    Ross Tibbits
    Publicist
    Marine Media Alliance
    ross@rosstibbits.com or celebritymediasailing@gmail.com

  • How do you define successful? A search of CBS-5 – who had a lot of their people out for a jaunt, reveals nothing. Absolutely nothing. I searched for BAADS, Gosailingsf, celebrity regatta, Marine Media Alliance and there was zip! zilch! nada! I haven't heard anything on the radio, I haven't seen anything in the press. BAADS is a great cause that deserves better really.

  • Thanks for the PR Ross. Looking forward to seeing the coverage that resulted from the day.

  • Reality Check

    http://www.kfog.com/Community/Fogfiles.aspx

    http://www.kfog.com/Community/TakePart.aspx

    Offer a superb view of BAADS as a direct result of this campaign.

    An on air on KFOG June 10th, while limited provided a insight to http://www.gosailingsf.org and the summer sailstice program. KPIX weather woman Roberta Gonazales mention the event numerous times during broadcasts following and her an other members of the news station have laid down the
    challenge to other station personnel to come out and play. Next years event will be not only bigger but also better.

    A video and slide presentation are still in the works. When completed we'll send you the link.

    It's a slow process and will not change things overnight, but it's a step in the right direction! If Sailing schools or class organizations across the US employed the same simple concept, invite some broadcast media professionals out for a mini-sail challenge, and opened doors. The internet is a great resource, but human to human contact, by and large is much more effective.

  • Reality Check

    http://www.kfog.com/Community/Fogfiles.aspx

    http://www.kfog.com/Community/TakePart.aspx

    Offer a superb view of BAADS as a direct result of this campaign.

    An on air on KFOG June 10th, while limited provided a insight to http://www.gosailingsf.org and the summer sailstice program. KPIX weather woman Roberta Gonazales mention the event numerous times during broadcasts following and her an other members of the news station have laid down the
    challenge to other station personnel to come out and play. Next years event will be not only bigger but also better.

    A video and slide presentation are still in the works. When completed we'll send you the link.

    It's a slow process and will not change things overnight, but it's a step in the right direction! If Sailing schools or class organizations across the US employed the same simple concept, invite some broadcast media professionals out for a mini-sail challenge, and opened doors. The internet is a great resource, but human to human contact, by and large is much more effective.