The Royal Ocean Racing Club (RORC) will undertake a feasibility study into the revival of the Admiral’s Cup. The study will be supported by Skandia, long time sponsor of Cowes Week and backer of the UK Olympic Sailing Team GBR. RORC hope that Skandia’s experience sponsoring major yacht racing regattas will be able to restore the prestige of the event while giving value to stakeholders.
RORC through Chief Executive Eddie Warden Owen, has been working on reviving the Admiral’s Cup for sometime.
“With this commitment from Skandia we can put resources in place to carry out a thorough feasibility study leading to a plan that could enable our vision to become a reality. We have considerable interest from all over the world but we want to ensure that the Admiral’s Cup meets the needs and expectations of all prospective competitors.”
RORC is consulting with yacht clubs, boat owners and sailors from all over the world with a view to holding the event in the summer of 2011.
Andrew McIrvine, the commodore of RORC is excited at the prospect of working with Skandia.
“Skandia is a company with a long history of yachting sponsorship and one which understands what is required to make an event of this calibre work for the sponsors and sailors. With Skandia’s experience and support at this crucial planning stage there are real prospects of restoring the Admiral’s Cup to prominence.”
Tim Sewell, Skandia’s Sponsorship Manager is delighted to support RORC to bring back the Admiral’s Cup.
“The history and heritage of the Admiral’s Cup is immense. We hope that our support with the feasibility study will enable RORC to create an event that will do justice to its history and reputation as one of the world’s leading offshore racing regattas.”