We wrote the other day about the nice fit between insurance and sailing, but there must be other simple brand associations that go with yacht racing. It’s surprising that more shipping companies don’t go for it. One that does is Stena Bulk who are sponsoring defending champions Linda and Mattias Rahm in This Summer’s Match Racing Events on the Swedish West Coast
Last year’s winner of Match Cup Sweden in Marstrand, Mattias Rahm, will compete on 29 June – 5 July with his Stena Bulk Sailing Team while Linda Rahm will competed with her Team Stena Bulk.
Ulf G. Ryder, President and CEO of Stena Bulk:
“We have supported Mattias for many years, in fact ever since 1992, which makes his success gratifying. We are eagerly looking forward to this summer’s races and hope, of course, that both Mattias and Linda will do well this year too”
Match Cup Sweden Fourteen male and eight female highly ranked crews from all over the world will compete in Match Cup Sweden in Marstrand this week. It will be the fifteenth year for this competition and more than 100,000 spectators are expected to follow the races.
“Both Linda and I have been training hard together with our teams during the spring and we are really looking forward to this week’s races. The competition is tough since the world elite will be participating”
Stena Bulk is also supporting the Match Cup Sweden event, with one of the boats named after the company.